Market Review
BPC is a major potash fertilizers exporter accounting for a 43%-plus share in the relevant international market.
BPC enjoys leading positions in a number of regions, particularly in the markets of Brazil, India and China.
Minsk head office and five regional offices compose BPC’s commodity distribution network built to embrace entirely the geography of sales and draw nearer to direct product consumers enabling the company to meet local markets’ requirements and consumer preferences as well as respond swiftly to economic changes in local buying communities.
Global sales and marketing efforts are coordinated in Minsk head office where general and step-by-step strategies for target sales implementation, negotiations, shipments, and short-, medium- and long-term pricing policies are developed by a highly professional team with years of international industry expertise and a close eye on local markets specifics.
Permanent research in the current market trends by in-house analysts’ team is integral to BPC’s sales and marketing.
BPC agrochemical service promotes fertilizers for agricultural use and monitors the ever-changing needs of intermediate and end consumers to optimize sales and increase the efficiency of fertilizer application.
With its unique status in the international market, BPC is able to substantially influence the market and enhance sales efficiency.
